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Albertsons Unlocks Combined Value of Retail Media and TV

Published: June 13, 2024

Company launches Collective TV, powered by 1st-party data, closed-loop measurement, shoppable ads and premium inventory

Source: progressivegrocer.com

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United StatesDistrict Of ColumbiaBen SylvanAlbertsons CosKristi ArgyilanAlbertsons Media CollectiveAlbertsons MediaOffering ChannelAdvertiser Identity ReconciliationTrade DeskSyndication ChannelProgressive Grocer