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Tag Heuer Bullish on Retail Expansion With Fifth Avenue Flagship: CEO – WWD

The latest boutique design features substantial street facing windows sparking an uptick in customer discovery and foot traffic.

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Jimmy Butler tapped as TAG Heuer's Newest Brand Ambassador

Jimmy Butler tapped as TAG Heuer’s Newest Brand Ambassador
The Miami Heat star joins a lineup that features the likes of Naomi Osaka, Petre Kvitova, Patrick Dempsey, and many more…
This story began when Jimmy Butler shared an Instagram post to showcase his excitement over this latest business venture and stated: “Around here, we say pressure makes diamonds or pressure bursts pipes. Everything I do is to make sure I’m making diamonds out of that pressure. I’m proud to join TAG Heuer as their newest brand ambassador, in a family of athletes who compete to win at all costs.” This marks the five-time NBA All-Star’s biggest deal since signing a multi-year signature sneaker contract with Chinese sportswear company Li-Ning back in November 2020.

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Miami Heat Star Jimmy Butler Joins TAG Heuer As A Brand Ambassador

TAG Heuer just added NBA superstar Jimmy Butler to its team as a brand ambassador. Jimmy Buckets talks about winning at all costs and how he thrives on pressure.

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Jimmy Butler is new face of TAG Heuer and Reese Witherspoon designing swimwear for Lands'End

Style Swoon: From NBA player Jimmy Butler becoming new face of luxury watch brand to Reese Witherspoon designing swimwear for Lands'End, a roundup of the week's fashion highs
Swiss luxury watch brand, TAG Heuer , just announced the signing of professional basketball player Jimmy Butler as a brand ambassador
Tanya Taylor launched her first ever swim collection this week, and it's size-inclusive
Reese Witherspoon's line Draper James has teamed up for a second time with Lands'End on a 25-piece summer collection spanning across swimwear with coordinating apparel, as well as accessories
Hollywood stylist Ilaria Urbinati has partnered with world-ranked champion martial arts and celebrity trainer Johnny Hunt to design a new Kung Fu Collection for apparel brand Roots of Fight

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