How to get Gen Z to care about wine
Berkmann Wine Cellars is on a mission to get on-trade staff buzzing about wine, but how can we change our approach to fit the Gen Z mindset?
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Berkmann Wine Cellars is on a mission to get on-trade staff buzzing about wine, but how can we change our approach to fit the Gen Z mindset?
A tasting of 20 vintages of Ridge Monte Bello, the great Californian Cabernet Sauvignon-based wine from the Santa Cruz Mountains.
Leading UK wine distributor Berkmann Wine Cellars has expanded its premium portfolio with the addition of two new complementary English agencies: Everflyht
Familia Martínez Bujanda has named Adrián Martínez Bujanda, Export Manager and fifth generation of the family company, Brand Ambassador to the UK market.
illustration: Danielle Grinberg Working as a drinks bizz journalist has its many boozy perks. But as the weeks, months, and, apparently, whole years have whizzed by, those innumerable bottles of something new, exciting and of substantial proof have been matched by their less heady but no-less-worthy no- and low-alcohol counterparts. Never more so than during Dry January — or indeed, “try” January, as it has been dubbed for 2021 — do I feel the full magnitude of the sheer abundance of this emerging category. And while the beer and spirits are plentiful, the absence of low- and no-ABV w...