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Incrementality Measurement and Source of Truth Reporting Inform Cross-Channel Media Investment Decisions SANTA MONICA, Calif.–(BUSINESS WIRE)–#AdTech–As increasing data and online tracking restrictions put pressure on marketers to find alternative ways to measure and optimize advertising performance, Measured, a leading provider of incrementality measurement solutions, today revealed the Measured Intelligence Suite TM for smart media investment decisions. By 2016, attribution experts had failed for more than a decade to deliver on the lofty promises of multi-touch attribution (MTA) and measurement beyond last click. Measured was founded by advertising industry veterans to develop a new measurement approach, based on incrementality testing and experimentation, that remained transparent and independent from platform bias and didn’t require third-party data or user-level tracking to be effective. ....