Measured Intelligence Suite™ Helps Brands Navigate Recent Upheaval in Advertising Attribution
Incrementality Measurement and Source of Truth Reporting Inform Cross-Channel Media Investment Decisions SANTA MONICA, Calif.–(BUSINESS WIRE)–#AdTech–As increasing data and online tracking restrictions put pressure on marketers to find alternative ways to measure and optimize advertising performance, Measured, a leading provider of incrementality measurement solutions, today revealed the Measured Intelligence Suite TM for smart media investment decisions. By 2016, attribution experts had failed for more than a decade to deliver on the lofty promises of multi-touch attribution (MTA) and ...
Source: digitalmedianet.com