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Measured, the industry leader in incrementality measurement, is announcing the launch of new technology to solve advertising's walled garden problem and completely overhaul the industry's current approach to measurement. Currently, marketers are left...
In the last year, Measured has optimised more than £3.65 billion in advertising spend worldwide Actionable incrementality insights and new Media Plan Optimiser will help marketers who are
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Incrementality Measurement and Source of Truth Reporting Inform Cross-Channel Media Investment Decisions SANTA MONICA, Calif.–(BUSINESS WIRE)–#AdTech–As increasing data and online tracking restrictions put pressure on marketers to find alternative ways to measure and optimize advertising performance, Measured, a leading provider of incrementality measurement solutions, today revealed the Measured Intelligence Suite TM for smart media investment decisions. By 2016, attribution experts had failed for more than a decade to deliver on the lofty promises of multi-touch attribution (MTA) and ...