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Marketing Plays: Lane Crawford Celebrates ‘Bad Boys’ With New Campaign + More FN Staff March 16, 2021: Lane Crawford is celebrating the spirit of rebellion with its new campaign, Reunion Mad About the Bad Boys. For the campaign, Lane Crawford reunited with some of film industry’s most famous bad boys: Adam Pak, Sam Lee and Simon Yam. The six actors modeled Lane Crawford’s latest menswear, including: footwear, accessories and handbags. In addition to photos, the men reflected on their careers in a series of videos. More from Footwear News March 15, 2021: Hailey Bieber has been tapped as Superga‘s newest brand face. The model is their global ambassador for the spring/summer ’21 season and can seen be starring in the campaign wearing the Italian brand’s most iconic styles. Bieber models Classic Superga styles such as the 2750, 2790 and Alpina sneakers, along with some new shapes the 2705, 2630 and the 2490 Bol ....
Heritage footwear brand Red Wing introduces the new Out of Fashion campaign, marking its first global campaign. The label celebrates its rich history and tells its eclectic story with some partners. Red Wing works with those who challenge the status quo. The stars of Out of Fashion are Mr. and Mrs. Chang from Want Show Laundry based in Taiwan. The couple is garnered global attention for sharing their impeccable style. The two wear outfits put together using items that were left behind at their laundry shop, boasting a sustainable fashion movement. The campaign showcases Mr. and Mrs. Chang in the heritage footwear. Red Wing also works alongside music creative Bioni Samp, Concrete Cowgirl Erin Brown, and curator and filmmaker Akindola Davies. ....
Iconic US footwear imprint Red Wing has just launched their new global campaign celebrating and showcasing real stories of real people who live intentionally “out of fashion.” The campaign, featuring words by Hunter S. Thompson and supporting visuals directed by Akinola Davis Jr., aims to showcase people who do things differently, challenging the status quo and defying expectations. The lead faces of the campaign include viral Octogenarian couple and owners of Want Show Laundry, Wan-ji and Sho-er aka Mr and Mrs Chang from Taiwan. The couple made waves this year when they began sharing outfits assembled from forgotten laundry on their Instagram, using their new platform to bring awareness to sustainable fashion. This is the pair’s first-ever brand partnership and, together with Red Wing, they’ve selected 20 one-of-a-kind ‘forgotten’ boots from the brand’s archive that will be embossed with the laundromat logo and auctioned on eBay from March 1 ....
Red Wing Shoes launches first global ad campaign Dee DePass, Star Tribune Industrial boot maker Red Wing Shoes launched a global advertising campaign Tuesday focusing on its intentionally Out of Fashion Red Wing Heritage line of leather and double stitched footwear. Popular Searches The initial 12 advertisements hitting social media sites today will run for several months. The video commercials, which will run in Red Wing Shoe stores around the world and online, feature real people wearing the Heritage boot as the story is told about their work, lives and passions. Three of the Out of Fashion commercials were filmed in Taiwan, London, and Philadelphia. A fourth ad is a 90-second anthem featuring the individuals in the first three spots paired with a voice-over reading a letter written by the late, avant-garde journalist Hunter S. Thompson. ....
Red Wing Shoes launches first global ad campaign startribune.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from startribune.com Daily Mail and Mail on Sunday newspapers.