Marketing Plays: Lane Crawford Celebrates ‘Bad Boys’ With New Campaign + More FN Staff March 16, 2021: Lane Crawford is celebrating the spirit of rebellion with its new campaign, Reunion — Mad About the Bad Boys. For the campaign, Lane Crawford reunited with some of film industry’s most famous bad boys: Adam Pak, Sam Lee and Simon Yam. The six actors modeled Lane Crawford’s latest menswear, including: footwear, accessories and handbags. In addition to photos, the men reflected on their careers in a series of videos. More from Footwear News March 15, 2021: Hailey Bieber has been tapped as Superga‘s newest brand face. The model is their global ambassador for the spring/summer ’21 season and can seen be starring in the campaign wearing the Italian brand’s most iconic styles. Bieber models Classic Superga styles such as the 2750, 2790 and Alpina sneakers, along with some new shapes the 2705, 2630 and the 2490 Bold sneaker in plant dyed organic cotton. “Superga is synonymous with Italy so when I was asked to become Superga’s new ambassador, I immediately thought about how it’s one of my favorite countries. I spent a part of my honeymoon there,” Bieber said in a statement. “Superga is a shoe that has stayed true to its origins and never gone out of style. It’s timeless and classy and I feel it perfectly matches my personal style.”