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Heineken is cutting the ABV of its John Smith's Extra Smooth ale from 3.6 to 3.4% in a move the global brewer claims is due to consumers' health preferences.
A bar in London's West End has raised eyebrows with a steep £9 for a pint of beer, according to reports.
Inflation has fallen to 6.8% as measured by the Consumer Price Index (CPI) but alcohol rises on both monthly and yearly rates.
Carlsberg is set to reduce the ABV on its Danish Pilsner lager as the alcohol duty reforms come into force in August this year.
The price of a pint of lager has risen by more than 50p within the space of a single year, according to the Office for National Statistics.