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Heineken is cutting the alcohol by volume (ABV) in its John Smith's Extra Smooth from 3.6 per cent to 3.4 per cent.
Heineken is cutting the ABV of its John Smith's Extra Smooth ale from 3.6 to 3.4% in a move the global brewer claims is due to consumers' health preferences.
The brewing giant behind Britain's best-selling bitter has been ridiculed over claims a tax dodging move to cut the alcohol strength is designed to boost health.
The Dutch brewing giant Heineken said its top-selling John Smith’s Extra Smooth will be reduced from 3.6% ABV to 3.4%, claiming the decision to make it weaker was about promoting more healthy drinking
Sheffield-based Jon May, 25, set himself a questionable task, which involves guzzling an average of ten pints of beer for 200 days, and is sharing the experience on TikTok .