Connected TV viewership growth: OTT users going beyond six-inch smartphones
Connected TV is expected to reach over 40 million homes by 2025. 17 Mar, 2021 - 08:02 AM IST | By Gargi Sarkar KOLKATA: Indian viewers consume content only on smartphones – the market has matured enough to move on from this notion. With more and more premium content offered by leading streaming services, consumers don’t want to limit their viewing experience to six-inche screens anymore. It is undeniable that a large chunk of Indian consumers still watch content on mobile devices but their preference for the larger screen has increased by leaps and bounds, especial...