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“I just went in to get a haircut,” Eltayeb said. “But we got talking about what me and Chris had been doing, and he told me about a product he’d come up with and wanted to do more with.” Janes noticed the creams and oil he used gave some customers rashes and bumps, and were having a negative effect on his own skin. He thought it was a reaction to some chemical ingredients in the products, so set about creating his own cream with only natural ingredients. After three years of research, trial and error, he came up with a formula for a shaving cream that also acted as a combined aftershave, moisturiser and beard oil. ....