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The BMW Joytown 2024 will bring together BMW, Mini and BMW Motorrad to provide an one-of-a-kind experience with a perfect combination of cars and bikes, music, entertainment and gastronomical delights.

BMW India currently sells five EVs - luxury hatch Mini SE, entry SUV iX1, sedan i4, SUV iX and limousine i7 - priced between INR 53 lakh and INR 2.50 crore (ex-showroom. Overall, the company clocked record performance in the Indian market in 2023 with total sales growing by 18% to 14,172 cars from 11,981 vehicles in 2022. Meanwhile, sales at the motorcycle unit, BMW Motorrad rose by 20% to 8,768 units last year. “All three brands – BMW, MINI and BMW Motorrad – have delivered their highest-ever sales,” said Pawah.

Bmw Group India: BMW sold 13,303 units in CY23, which is a growth of 18% Y-o-Y. Sports Activity Vehicles (SAVs) contributed 54% of the total sales volume with 24% increase Y-o-Y.

The model will be manufactured locally, at BMW's plant in Chennai.