Ipsos, IVP Research Labs, Schlesinger Group to Employ Shimmer's NeuroLynQ™ to Analyze Super Bowl Audience Reaction Live
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IVP and Shimmer Partner for Biometrics Launch - Daily Research News Online
IVP and Shimmer Partner for Biometrics Launch February 8 2021 Mobile MR specialist IVP Research Labs has partnered with wearable insights tech firm Shimmer Research to launch a new biometrics solution, NeuroLynQ, using GSR and ECG readings to measure participant engagement and attention levels during in-person research. IVP provides tech labs in facility, in-field and online to help researchers gain deeper insights and provide 'compelling visualization' - solutions include usability, eye tracking and neuromarketing. The company works across the US, Europe and Canada where it boasts a large ne...
Source: mrweb.com