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Podcasters: Want More Downloads and More Influence?By Scott LorenzWestwind CommunicationsPodcasts are more popular today than ever before. Whether you are a guest on a podcast or interview authors and experts, you need to promote the show to expand your audience. You can have the greatest podcast with the best guests
By Scott LorenzWestwind Book MarketingTED or TEDx Talks are an invaluable resource for everyone, including authors. Whether you’re an aspiring author, early on in your career, or have been on the New York Times Best Seller list multiple times, you can definitely learn something from them. Since there are countless
By Scott LorenzWestwind CommunicationsAs a book publicist, I have a unique perspective in the publishing process and see the many roles that contribute to the success of a book. Some books are masterpieces ready to be promoted while others have issues that slow down the process and kill a project’s
By Scott LorenzWestwind CommunicationsIf you’ve written a book and are ready to publish it, you may be wondering what to do next. Fortunately, you’ve come to the right place. We’ve compiled this handy author’s checklist to help you navigate through the publishing phase and beyond. By following it, you can
“In the Midst of Every Crisis, Lies Great Opportunity.” – Albert EinsteinBy Scott LorenzWestwind CommunicationsWithout a doubt, the past two years were some of the strangest in recent history and it is likely the changes brought by the global pandemic may persist well into the future. Our daily rhythms of work,