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By Scott LorenzWestwind CommunicationsThe saying goes “Don’t judge a book by its cover,” but in the marketing world, the cover and title are crucial to the book’s success. No one picks up a book that doesn’t catch their attention with the cover and title. As a book publicist, I have
By Scott LorenzWestwind Book MarketingYou never get a second chance to make a first impression. That’s why the title of your book is so important. The title is the first thing potential readers will see or hear about your book. While thinking of a compelling title is easier said than
/PRNewswire/ -- Kevin Schewe's Bad Love Tigers has captivated the world as it tops 400 international screenplay awards, recently adding the awards for Best...
Plymouth, MI—A rich tradition has existed for hundreds of years for fiction writers to use pen names. You may be surprised to learn that some authors have more than 10 pen names, and many authors believe their name affects how their audience sees them and even their book sales. Pen names
Having a difficult time selecting a pen name? Try these random name generators. You may get some inspiration from some of these and its fun to see what they come up with.By: Scott LorenzWestwind Book MarketingDo you need a pen name? A rich tradition has existed for hundreds of years