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Who is Grady Harp Amazon Top 100 Hall of Fame Reviewer?By Scott Lorenz Westwind Book MarketingDr. Grady Harp is a man of many pursuits. Having careers as a doctor, a conductor, a producer and critic of music, an art exhibition advisor, a writer, and most recently a book reviewer, Harp has
By Scott LorenzWestwind CommunicationsThe saying goes “Don’t judge a book by its cover,” but in the marketing world, the cover and title are crucial to the book’s success. No one picks up a book that doesn’t catch their attention with the cover and title. As a book publicist, I have
By Scott LorenzWestwind Book MarketingYou never get a second chance to make a first impression. That’s why the title of your book is so important. The title is the first thing potential readers will see or hear about your book. While thinking of a compelling title is easier said than
By Scott LorenzWestwind CommunicationsAs a book publicist, I am always on the lookout for effective yet inexpensive ways to reach book buyers. Goodreads is one option. Owned by Amazon, With Goodreads, you can put your book into as many hands as possible, initiate word of mouth promotion and hopefully, succeed
Home improvement franchises are some of the best franchises to start. Here are some ideas to inspire you to take the next step.