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By: Scott LorenzWestwind Book MarketingHave you been thinking about publishing a book for your personal brand or business? A strategized memoir or business book can elevate your authority and be a lead-generating machine for your speaking, consulting, or course offers. Today anyone can publish a book for next to nothing.
By: Scott LorenzWestwind Book MarketingIt’s happened again. A female author client of mine decided that she did not want to conduct interviews with podcasters, radio or TV show hosts. Why? Because she thought her southern accent was too strong.I disagreed emphatically… to no avail. I thought her accent was fine.
Book Publicist Scott Lorenz Offers Tips on How to Contribute to the New York Times, Huffington Post and Success! By Scott LorenzWestwind CommunicationsWhether you’re a new author or have been around for decades, it’s important to continually promote yourself. The more you build your brand, the more likely you are
Plymouth, MI—A rich tradition has existed for hundreds of years for fiction writers to use pen names. You may be surprised to learn that some authors have more than 10 pen names, and many authors believe their name affects how their audience sees them and even their book sales. Pen names
Having a difficult time selecting a pen name? Try these random name generators. You may get some inspiration from some of these and its fun to see what they come up with.By: Scott LorenzWestwind Book MarketingDo you need a pen name? A rich tradition has existed for hundreds of years