Publisher Rocket News Today : Breaking News, Live Updates & Top Stories | Vimarsana

By Scott LorenzWestwind CommunicationsThe saying goes “Don’t judge a book by its cover,” but in the marketing world, the cover and title are crucial to the book’s success. No one picks up a book that doesn’t catch their attention with the cover and title. As a book publicist, I have

This year’s highlighted publishing graduate programs demonstrate that cultivating positive change starts in the classroom as they grapple with how best to prepare students for an ever-evolving book business.