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Steven Singer Jewelers has launched its first licensed product offering: a Care Bears branded 24 karat gold-dipped rainbow rose. The jeweler, best known for its popular gold-dipped roses, will launch the limited-edition version for sale across the US from its online store along with the physical sto
Licensing agent Born Licensing has announced the launch of Born to License, which will expand its services to companies outside of the advertising sector. The firm, best known for delivering incremental revenue to the licensing industry through deals in the licensed advertising category, has made th
The office space-sharing company has raised "substantial doubt" about its future.
How Barbie has sustained as one of the most successful toy brands of all time
From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or something else?