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How Barbie has sustained as one of the most successful toy brands of all time

How Barbie has sustained as one of the most successful toy brands of all time ....

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How Barbie has sustained as one of the most successful toy brands of all time | Analysis

From her German fashion doll-inspired beginnings in the 1950s to breaking box office records in 2023, Campaign explores how Barbie has remained popular for the past six decades. Clever marketing or something else?
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