Withit earmarks '21 as 'year of resurgence' for its character licensed merchandise – Licensing.biz
704 Views Withit is celebrating its 30th anniversary this year by making preparations for a resurgence in popularity and the re-launch of a range of character licensed merchandise to a whole new generation of fans. Founders Dolph Zahid and Brad Caines will be getting the launch underway as it works alongside the licensing and family brand specialists, Norton PR to re-introduce Withit to the UK market and beyond from this month. Withit’s popular Cheeky Monkey, Glamour Puss, Mad Cow, and Happy Bunny characters rocketed to fame in the ’90s and ’00s when Withit branded stationery and bags ...
Source: licensing.biz