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Saffron, the global brand consultants behind Meta, YouTube, has announced that Saudi cities Riyadh and Jeddah have featured as first time entrants in its first tourism 'City Brand Barometer', which analyses the highly competitive post-pandemic landscape.
Tokyo overtakes Paris and London in a new era of global tourism. In its fifteenth year, Saffron's publishes its most global City Brand Barometer. Spain remains the only country with two
Saffron, the global brand consultants behind Meta, YouTube, and city brands such as Vienna and London, releases its first tourism 'City Brand Barometer' post-pandemic MADRID, Nov.