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The vast majority of online scams are conducted via email as the medium is readily accessible and easy to abuse. A new form of message authentication known as BIMI should help you understand which messages are genuine and which are trying to deceive you.
PHOTO: Adobe One of the main issues with email marketing is earning the trust of the people on your email list. That's because most people are sick and tired of sifting through cold, spammy emails every day. In fact, with 293.6 billion emails being sent and received each day according to Statista, marketers who genuinely have something to say, have a really though jobs trying get people's attention. Leveraging BIMI is one of the tools marketers use to improve their emails' chances of being perceived as non-spammy and legitimate. It's one way of proving to your recipients that you are a leg...