PHOTO: Adobe One of the main issues with email marketing is earning the trust of the people on your email list. That's because most people are sick and tired of sifting through cold, spammy emails every day. In fact, with 293.6 billion emails being sent and received each day according to Statista, marketers who genuinely have something to say, have a really though jobs trying get people's attention. Leveraging BIMI is one of the tools marketers use to improve their emails' chances of being perceived as non-spammy and legitimate. It's one way of proving to your recipients that you are a legitimate company and not a spambot from who knows where.