Metaverse and NFTs: From Gucci to Starbucks, luxury and consumer brands rush into the virtual world for their pots of gold
Last summer, Ralph Lauren launched its inaugural collection of digital apparels on Zepeto, where customers can select from 50 items to dress their avatars in the brand’s signature prep-school look. There were colourblock hoodies, Polo T-shirts, teddy bear sweatshirts and even two unique skateboards that exist only in the digital realm. Within weeks, more than 100,000 pieces sold for between...
Source: asiaone.com
