Lidl forced to rename bread after being accused of misleading customers
The Real Bread Campaign argued that the Lidl “Sourdough Rye Crusty Bloomer” contains yeast, which is not traditionally found in sourdough
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The Real Bread Campaign argued that the Lidl “Sourdough Rye Crusty Bloomer” contains yeast, which is not traditionally found in sourdough
Lidl has been forced to rebrand one of its loaves following a row over whether the bread was actually sourdough. The German supermarket has rebranded one of its crusty bloomers after campaigners claimed it was “sourfaux”.
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