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The post-holiday doldrums appear to be ending. U.S. hotel occupancy advanced again, rising 0.8 percentage points to 50.4% in the week ending 5 February 2022. This was the first time in the past five weeks that weekly occupancy surpassed the 50% level, although the index to 2019 fell from the prior week. All day categories saw growth in the week led by shoulder days (Sunday & Thursday) and the weekend (Friday & Saturday). Weekdays (Monday-Wednesday) also advanced. Average daily rate (ADR) increased by its largest rate since the holidays, up 2.1% week over week, driven by a weekend incre...

The summer travel season, helped by growing vaccination rates around the world, allowed Caribbean hotels to pick up steam in their road to recovery.

Spring Break A Big Splash For Florida Hotels share this article 1 min Spring Break 2021 didn't just dive in, it made a cannonball-sized splash for Florida hotels and other U.S. destinations. Advertisements When looking at STR's School Break Report, 39% of college students and just 7% of K-12 students were on break beginning 6 March. Despite this slightly low percentage, all signs pointed to a strong spring break period right out of the gate. The STR-defined Florida Keys market, at that point, was the only U.S. market to reach an 80% occupancy level—at 85.9% for the openin...