What Taylor Swift and a health system have in common
Discover the branding benefits of partnering with a successful sports team, like University of Kansas Health System's collaboration with the Kansas City Chiefs.
Source: beckershospitalreview.com
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'It is critical to connect the dots': How health system marketing chiefs explain their value
Strong relationships with CEOs and explaining the business value of marketing are key for health systems to succeed, marketing execs told Becker's.
Source: beckershospitalreview.com
Validation or falsity? What hospital marketing chiefs think of US News rankings
Explore the debate between hospital CMOs on the value of US News & World Report rankings, from the perspective of Houston Methodist, St. Luke's University Health Network, LifeBridge Health and Penn State Health.
Source: beckershospitalreview.com
'TikTok can't be ignored': How hospital marketing chiefs weigh the platform's risks, rewards
Health system marketing leaders told Becker's they're balancing concerns about TikTok's data privacy and potentially deleterious mental health effects on teens with its value as a healthcare communications tool.
Source: beckershospitalreview.com
LifeBridge Health launches patient-friendly comprehensive health care app
Nearly a year after launching its Hello Brave online appointment scheduling platform, LifeBridge Health has launched a new mobile app for patients and consumers.
Source: thedailyrecord.com