Why college athletes in America are fighting to get paid
IN ADDITION TO training, competition and coursework, college jocks in America will soon have another concern: building their personal brands. At least 16 states have passed laws to let them profit from their names, images or likenesses. On May 17th Maryland became the latest. Previously those who monetised their fame were banned from competition. The new rules—which take effect on July 1st in at least five states—mean that college athletes will be able to make money from endorsements, autographs and more. But they still cannot be paid for actually playing, despite bringing in billions of ...