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Why Fashion Magazines Keep Launching Hong Kong Editions

Why Fashion Magazines Keep Launching Hong Kong Editions
businessoffashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessoffashion.com Daily Mail and Mail on Sunday newspapers.

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How can brands in APAC better embrace ESG to foster brand loyalty?

Environmental, social, and governance (ESG) has become a significant trend in recent years and it has raised discussions as to how marketers and advertisers can incorporate ESG considerations into their decision-making processes, reporting practices, and overall corporate strategies.  ....

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The Moutai frenzy: Is co-branding a gimmick or strategy for brands to reach new audiences?

Building on the Moutai X Luckin frenzy, Kweichou Moutai has announced a surprise partnership with Dove, a brand of Mars, to release a new set of alcoholic-infused chocolates as part of its efforts to rejuvenate the brand and tap into a younger audience.  ....

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Brandstorm Communications taps into SG and TW markets as part of overseas expansion

Hong Kong-based integrated comms agency Brandstorm Communications is extending its project footprint in Singapore and Taiwan as part of its overseas expansion.  ....

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