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Building on the Moutai X Luckin frenzy, Kweichou Moutai has announced a surprise partnership with Dove, a brand of Mars, to release a new set of alcoholic-infused chocolates as part of its efforts to rejuvenate the brand and tap into a younger audience.
THE Maoxiaoling Chocolate, a new product infused with the prestigious Chinese Moutai liquor, was snapped up swiftly on ecommerce platforms after its launch, reported major Chinese dailies.
The chocolates, which sell for 35 yuan ($4.80) for two 10-gram pieces, sold out immediately when they were launched. | World News
/PRNewswire/ -- 2023 ESG Global Leaders Conference was held from September 13 to 15, with the theme of "Sustainable Economic Growth, Social Development, and...
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