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PR and content agency Bud has named Patricia Malay as its new client services director and Urvashi Raizada as its content director to support the agency’s growth in the APAC region.

AdColony debuts Social Ads For gaming campaigns June 29, 2021 10:11 Mobile advertising company AdColony has launched Social Ads, a product available in Asia-Pacific that enables advertisers to run social media campaigns in a mobile gaming environment. The announcement: AdColony, the world’s leading gaming and esports mobile advertising company, today launched its latest product – Social Ads. The product enables advertisers across the Asia-Pacific region to take existing campaigns that run on social media, such as image, carousel and video posts, and seamlessly place them within the mobil...

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Xaxis marks 10 years of growth with new global chief operating officer May 25, 2021 4:08 Xaxis, GroupM’s outcome-driven media company, today announced the promotion of Silvia Sparry to Global Chief Operating Officer (COO), reporting to Nicolas Bidon, Global CEO. Sparry previously served as VP of global operations and platforms. The announcement: In her newly created role, Sparry leads Xaxis’ global operations  and will focus on accelerating Xaxis’ journey to become an artificial intelligence (AI) and data science first company. Responsible for technology platforms, partnerships, opera...