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Few spectators at Tokyo Olympics: how will it affect brands and sponsors? thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
AdColony debuts Social Ads For gaming campaigns June 29, 2021 10:11 Mobile advertising company AdColony has launched Social Ads, a product available in Asia-Pacific that enables advertisers to run social media campaigns in a mobile gaming environment. The announcement: AdColony, the world’s leading gaming and esports mobile advertising company, today launched its latest product – Social Ads. The product enables advertisers across the Asia-Pacific region to take existing campaigns that run on social media, such as image, carousel and video posts, and seamlessly place them within the mobile gaming environment. The solution is designed with two objectives in mind: offer a greater reach into Asia-Pacific’s wide and diverse mobile audiences, while minimizing brand safety risks of advertising on user-generated content, which is present within the social media ecosystem. ....
Xaxis marks 10 years of growth with new global chief operating officer May 25, 2021 4:08 Xaxis, GroupM’s outcome-driven media company, today announced the promotion of Silvia Sparry to Global Chief Operating Officer (COO), reporting to Nicolas Bidon, Global CEO. Sparry previously served as VP of global operations and platforms. The announcement: In her newly created role, Sparry leads Xaxis’ global operations and will focus on accelerating Xaxis’ journey to become an artificial intelligence (AI) and data science first company. Responsible for technology platforms, partnerships, operations and process excellence, Sparry will work to maximise synergies across Xaxis’ 47 markets, as well as across the wider group, including GroupM and WPP. ....
This is not the first time a company in Singapore has drawn flak for misrepresenting a particular race or culture The conversation around diversity and inclusion has never been more prevalent in the US and EMEA, and in Asia Pacific, the topic is getting bigger and gaining more attention. The Drum takes a look at why it is hard for brands in Singapore to get their ads culturally right. In April, Singapore-based e-commerce platform ShopBack released a video to promote its mega sale and cashback mechanisms. It featured brand ambassador and local comedian Kumar and TikTok influencer Kevin Tristan dancing to an eclectic beat. ....