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Xaxis marks 10 years of growth with new global chief operating officer
May 25, 2021 4:08
Xaxis, GroupM’s outcome-driven media company, today announced the promotion of Silvia Sparry to Global Chief Operating Officer (COO), reporting to Nicolas Bidon, Global CEO. Sparry previously served as VP of global operations and platforms.
The announcement:
In her newly created role, Sparry leads Xaxis’ global operations  and will focus on accelerating Xaxis’ journey to become an artificial intelligence (AI) and data science first company. Responsible for technology platforms, partnerships, operations and process excellence, Sparry will work to maximise synergies across Xaxis’ 47 markets, as well as across the wider group, including GroupM and WPP. ....

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