Kid Rock says he's ending Bud Light boycott
The 52-year-old artist said the brand "made a mistake" by partnering with transgender activist Dylan Mulvaney but believes "they got the message."
Source: scrippsnews.com
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Bud Light strikes deal to again become the official beer of the UFC
The multi-year partnership is reportedly expected to be worth north of $100 million, as Anheuser-Busch looks to rebound its most popular brand.
Source: scrippsnews.com
Historic Anchor Brewing Co. is closing after 127 years
Anchor was a trailblazer in the U.S., brewing craft beers in the 1970s when most Americans were loyal to a handful of major brands.
Source: scrippsnews.com
What lessons should brands take away from the 'Bud Light Effect'?
Scripps News interviewed marketing experts to explain the 'Bud Light Effect' and discuss lessons for brands moving forward.
Source: wtkr.com
What lessons should brands take away from the 'Bud Light Effect'?
Scripps News interviewed marketing experts to explain the 'Bud Light Effect' and discuss lessons for brands moving forward.
Source: scrippsnews.com