'This is awkward': How Budweiser handled its World Cup surprise
Budweiser had gone through the logistical hassle and considerable expense of transporting its beer to Qatar only to be surprised by the government’s decision.
Source: theage.com.au
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Pouring Through a Crisis: How Budweiser Salvaged Its World Cup
Taken by surprise by Qatar’s decision to ban beer at stadiums, the company remade its marketing strategy in real time.
Source: nytimes.com
The best fan costumes at the 2022 World Cup in Qatar
We've seen an astounding array of costumes and fancy dress worn by fans of every team at the World Cup, with some truly sensational outfits spotted.
Source: espn.com
Inside the world of VIP hospitality at the Qatar World Cup
MailOnline's Ted Thornhill stays at the Hyatt Regency in Doha, the base for the Ecuador team. He hangs out in the hospitality village there and enjoys a beer or two at the England vs USA game. Read on for more...
Source: dailymail.co.uk
England Gets a Look at Itself, and Isn't Sure It Likes What It Sees
Coach Gareth Southgate was unruffled by a scoreless draw against the United States. But it revealed concerns lurking just below the surface.
Source: nytimes.com