Page 27 - Budweiser Zero News Today : Breaking News, Live Updates & Top Stories | Vimarsana

This year, marketing options for Dry January were a lot more limited than in previous years. But that didn't stop brands being creative. Ed Brown of YesMore drinks marketing agency takes a look at some of the campaigns. In comparison to 2020 the well is positively...ahem, dry. In years gone by we’ve seen London buses with full makeovers ​and entirely alcohol-free pubs open​ just to celebrate a month without drinking. However in the year+ of social distancing, options have been limited with many brands taking a different approach. We saw Pernod Ricard buy a ma...

Nonalcoholic beer sales growing. Is it finally ready to take off? Josh Noel, Chicago Tribune © Terrence Antonio James / Chicago Tribune/Terrence Antonio James / Chicago Tribune Great Central Brewing Company in Chicago performs a canning run of Big Drop Pine Trail Pale Ale, a nonalcoholic ale by the British brand, on Jan. 13. The aha moment happened over dinner. Like many beer drinkers, I had long sneered at the idea of nonalcoholic beer, always returning to a simple question: “Why?” If I wanted a beer, I’d have a beer. If I didn’t want alcohol, I’d have something ...

Nonalcoholic beer has lived on the fringes of beer drinking, but interest in health and wellness and a flurry of new options may push it forward.

Dive Brief: Truly Hard Seltzer, the brand marketed by Samuel Adams owner Boston Beer, launched a "Try January" campaign to promote the first alcoholic seltzer infused with tea. This month's rollout of Truly Iced Tea Hard Seltzer follows the brand's introduction of Truly Lemonade hard seltzer last year, per an announcement. As part of the "Try January" campaign, Truly created a microsite to give away branded merchandise including hats, sweatshirts, koozies and fanny packs to the first 900 respondents. The site also let consumers who are abstaining from alcohol in January to save their items un...

0 votes Budweiser Zero, Budweiser’s first zero-alcohol brew, launched a new campaign, Team Zero, to support consumers through Dry January. Dry January is an opportunity to start the year by taking on new goals, challenges and ambitions, but is never easy to do alone. This year, a group of coaches and athletes from the US, UK and Canada, known as Team Zero, are rallying together to keep each other motivated and encourage consumers along their Dry January journey. This is Budweiser’s unique take on the new year tradition, providing an opportunity for those who still want to enjoy the tast...