Bumble Files Trademark Opposition Against Stylized Beehive Design, Citing Consumer Confusion
Tech your username December 21, 2020 On Friday, opposer Bumble Holding Limited filed a trademark opposition before the Trademark Trial and Appeal Board against Bithive Limited’s application for the subject design in International Classes 9 and 42. Bumble claimed that it would be harmed by the registration of this application because of the similarities between the marks and the likelihood of consumer confusion. Applicant Bithive’s logo, as found in the complaint. Bithive is an online platform where individuals can create virtual communities based on interest. Meanwhile, Bumble, a United ...