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2020 Industry Sneaker Report: The Biggest Stories of the Year


2020 Industry Sneaker Report: The Biggest Stories of the Year
2020 Proved Michael Jordan Is Still the GOAT of Sneakers
This year, everything paled in comparison to Covid-19’s devastating effects. The pandemic’s far-reaching tentacles altered the way we live — and likely will live for the foreseeable future. The way we work, the way we spend our free time, what we wear, how we spend our money, and much more was carefully re-examined by the majority of the world’s population over the past 10 months.
That change also befell the sneaker industry. Drops were pushed back, in-store raffles were canceled, and stores had to close. While Covid-19 did not manage to bring the behemoth that is the sneaker community to a complete halt, however, the footwear industry took a double-digit hit on the retail level, according to NPD, who predict that sales trends are expected to recover and stabilize in 2021. StockX data, on the other hand, shows that an incredible amount of money was again spent on the resell market, which — at times — almost seemed pandemic proof. Make no mistake, though, each of the biggest footwear storylines of 2020 was impacted in some way or form by the pandemic, some changes tangible and some less so.

Italy , Mexico , Puerto-rico , Canada , United-kingdom , France , Justin-bieber , Michael-jordan , Jesse-einhorn , Bunny-crocs , Nicole-mclaughlin , Justin-bieber-crocs

From Air Balvins to a Bad Bunny Coloring Book, Here's the Ultimate Latin Music Gift Guide


FOR THE ANGELA AGUILAR FAN
Whether your daughter or niece really loves Angela Aguilar, or your friend is a sucker for all-things Regional Mexican, this Angela Aguilar doll is the perfect gift. Celebrating the beauty and pride of Mexican culture, the doll -- inspired by “la princesa de la música Mexicana” herself -- is available for $35.
FOR THE BAD BUNNY FAN
While the Bad Bunny Crocs sold out instantly when they dropped in September, you can opt for a Bunny-inspired coloring book instead. Available for $8 on Amazon, this unofficial family-friendly coloring book includes pages from the artist’s best photo shoots, concert moments, and beyond.

Mexico , Colombia , United-states , Jordan , Colombian , Mexican , American , Carlos-santana , Thalia-sodi , Bunny-crocs , Chiquis-rivera , Angela-aguilar

Bad Bunny and Justin Bieber made Crocs cool in 2020


In late October, Crocs, the Colorado-based brand known for its lightweight and bulbous clogs, reported its quarterly earnings. It was a stark contrast to other fashion brands hobbled by the ongoing pandemic — think J. Crew and Brooks Brothers, two gentlemen’s clothiers from another era that both filed for bankruptcy protection this year.
This time, Crocs had a reason to celebrate: Revenue was $361.7 million, an increase of 15.7% over the last year, blowing past Wall Street predictions. And the brand was riding high on a string of well-publicized collaborations with well-known food brands and musicians including Justin Bieber and Bad Bunny.

Colorado , United-states , United-kingdom , British , Amy-rogoff-dunn , Justin-bieber , Bunny-crocs , Ben-jacobs , Christopher-kane , Adam-degross , Mario-batali , Brooks-brothers