How Crocs Made a Comeback With the 'Ugliest Shoes Ever'
ABC via Getty Images This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Crocs, the foam clogs dubbed one of the "ugliest shoes ever," saw a recent surge in popularity. Revenue increased 64% year-over-year, to $460.1 million. Here's how Crocs rebounded from near bankruptcy in 2009 to become a beloved and polarizing brand. When Gregg Ribatt took over as Crocs's CEO in 2014, he made two typical moves in an attempt to revive the Colorado-based company that five years earlier was...