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The Monkeys has been named Effective Agency of the Year at the 2021 Australian Effie Awards, scooping The Grand Effie, four Golds, two Silvers and one Bronze across three clients, Beam Suntory, Meat & Livestock Australia and NRMA Insurance.
Travel Weekly caught up with FCTG’s global chief marketing officer, Darren Wright, to find out how he’s been faring since the COVID-19 pandemic hit.
We should take a break from trying to learn from others and think about the wisdom we have to share for a change.
Photo: Psychology Spot Every year, I run a diploma course for young people in creative agencies and ask them to answer an exam question regarding what they think is great creative work now and why it is motivating for its audience and effective for the brand. The responses are always an interesting barometer of what the next generation thinks. This year, five of my students picked Oatly, a brand that has grown fast with a vegan product (oat milk) and a bold ethical stance. And what was the brand building medium all the students selected? Not TV advertising, certainly not digital advertising (...