Page 13 - Byron Sharp News Today : Breaking News, Live Updates & Top Stories | Vimarsana

"After many years in advertising and 17 years at W+K, I just felt like it was time for a change," Christie tells Ad Age. "I was thinking about life post-Covid and what I wanted to do. I love Wieden, I feel like my time here has been very successful, and I had no interest in working at another agency. I've always loved literature but never had the opportunity to study it.  Now seems like a good time to swap studying Byron Sharp and Peter Field for studying Chaucer and Shakespeare." “Neil Christie is the original Wieden+Kennedy optimist," said W+K President Colleen DeCourcy in a statement....

Woolley Marketing: Personalising, mass marketing or both? In his regular column for Mumbrella, Trinity P3 founder and global CEO Darren Woolley looks at and by DARREN WOOLLEY Dear , This must be the lowest common denominator in personalised marketing. Sending an email to an existing or potential customer and you cannot either address the person by name or get their name right. For all the talk about the ability of data to make marketing more personalised, and the technology to enable this personalised marketing at scale, the evidence is that many are struggling. Most disappointing persona...

Chief client officer, Ipsos Kathy is the chief client officer for Ipsos Australia and New Zealand and has 29 years’ experience as a strategic researcher specialising in assisting companies and brands to stay in sync with consumers and abreast of the latest consumer trends and behaviours. Kathy has held the Australian Market and Social Research Society’s professional accreditation of QPMR (Qualified Practicing Market Researcher) since its introduction in 2002, and conducts both quantitative and qualitative methodologies, combining advanced research capability with strong strategy s...

Rory Sutherland and Piyush Pandey Piyush Pandey, global chief creative officer, Ogilvy, kick-started the fireside chat by posing a question about how to create an identity for yourself, or a brand? He said, “As they say, products are made in factories, but brands are made in the hearts of people.” He requested Sutherland to share his thoughts with young Indian entrepreneurs.   Rory Sutherland, vice chairman, Ogilvy UK, pointed in the direction of early 20th century trends in the United States. He said, “We often tend to think of the factories as what drove it, but actually the Unite...

Amazon in India will have the same impact the railways had in the US Piyush Pandey and Rory Sutherland of Ogilvy were face to face on day two of Amazon Smbhav 2021. They spoke at length about creating global brands for the next generation of customers. Excerpts Rory Sutherland and Piyush Pandey Piyush Pandey kick-started the fireside chat by posing a question about how to create an identity for yourself, or a brand? He said, “As they say, products are made in factories, but brands are made in the hearts of people.” H...