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Such 'doge': Chinese tech giants Tencent and ByteDance race to secure trademark for their own versions of popular emoji


Trademark tussle is the latest contest between two Internet giants that increasingly clash in the fight for the attention of Chinese mobile phone users. The images the companies are trying to trademark are slightly different, but the applications could be challenged after the examination stage is finished. — SCMP
TikTok owner ByteDance has opened a new front in its rivalry with social media giant Tencent Holdings: trying to secure trademark rights to its own version of the famous “doge” emoji that has become a symbol of sarcasm when used by netizens.
Beijing ByteDance Network Technology Co Ltd, a ByteDance subsidiary, last week submitted a trademark application for a picture of a dog’s head that looks similar to the doge emoji that originated in Japan in 2013, according to updated information on TianYanCha, a platform which tracks corporate registry information in China.

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Much wow: China's big tech are fighting to trademark the doge emoji

Much wow: China's big tech are fighting to trademark the doge emoji
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ByteDance, Tencent File Rival Trademarks For Doge Emoji as Meme-Themed Altcoin Skyrockets 20 Percent


ByteDance, Tencent File Rival Trademarks For Doge Emoji as Meme-Themed Altcoin Skyrockets 20 Percent
1
Sputnik International
https://sputniknews.com/science/202104201082679816-bytedance-tencent-file-rival-trademarks-for-doge-emoji-as-meme-themed-altcoin-skyrockets-20-percent/
The news comes just two months after Tencent Technology Co Ltd filed a trademark registration for its social media app WeChat for use with sales, metal materials, lights and others, sparking a race among Chinese tech firms to copyright the meme-inspired doggo.
TikTok owner ByteDance has launched a contest against Chinese tech giant Tencent Holdings to secure trademark rights to its version of the 'Doge' emoji, the South China Morning Post (SCMP) reported on Tuesday.
ByteDance Network Technology Co Ltd filed the application last week with the name "dog head big battle", data from TianYanCha revealed.

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