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Logitech Celebrates Creators Shaping Music Today With First-Ever Song Breaker Awards Award show hosted by Sienna Mae Gomez and Larray, featuring Lil Nas X and 24kGoldn on March 13 Logitech, in collaboration with TikTok, announces the Song Breaker Awards, which recognizes groundbreaking creators who are influencing pop music today through dance challenges, memes and trends that they've started and shared on social media, especially on TikTok, over the past year. The Song Breaker Awards show will stream on TikTok on March 13, 2021 and is hosted by Latinx TikTok Trailblazer Sienna Mae Gomez and ...

“Ahead of the 63rd Annual Grammy Awards, music’s biggest night, we’re excited to celebrate creators who have played a role in skyrocketing songs to record-breaking success and award nominations through dance, memes and challenges on TikTok,” said Meridith Rojas, Logitech’s head of global creator marketing, in a statement. Courtesy of Logitech Logitech is honoring 14 creators in three categories. The nominees consist of “originators,” creators who start the trends, dances and challenges; “amplifiers,” popular creators who are responsible for amplifying the challenges to their...

Computer accessories and software maker Logitech has launched a first-of-its-kind awards show called the Song Breaker Awards, which will recognize native TikTok creators who are shaping popular music as we know it. Hosted by TikTok phenoms Sienna Mae Gomez and Larri 'Larray' Merritt, the event is slated for March 13 at 8 pm ET, streaming live on TikTok -- on Logitech’s channel, as well as Gomez’s and Merritt's. The stream will feature appearances by Lil Nas X and rapper-songwriter 24kGoldn. The Song Breaker Awards, airing ahead of the Grammys, will recognize creators whose...

The Creator: Haley Sharpe (@yodelinghaley) The Backstory: Sharpe, an 18-year-old from Huntsville, Ala., had already been posting comedic, dance-centric TikTok videos for months before a friend introduced her to the song in late 2019. “She asked if I’d heard Doja Cat’s new album,” recalls Sharpe. “I hadn’t, so she played ‘Say So.’ That’s when I thought I should make a TikTok dance to it, so I did.” Why It Took Off: Early participation from TikTok star Charli D’Amelio and beauty personality James Charles helped the dance spread late last year, but Sharpe says the bigges...