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by Charlie Spargo Greg Felgate is Intermarketing Agency's (IMA) Director of Communications, where he works alongside a growing communications and channel team to ensure the agency's success. IMA, who Greg has been with for one year now, works with clients including Reebok, The North Face, Liverpool FC, KIND Snacks and Arla Foods, and has its headquarters in Leeds. Most recently it announced its partnership with Cape Town-based Elevator Agency, which will soon be known as IMA South Africa. Greg previously held a senior position at Finn Communications, joining not long after the agency launched and helping grow it into the influential name it is today. He also works with the recently established Harrogate Organics Company and is a trustee for childhood cancer charity Candlelighters Trust.
by Alistair Hardaker Leeds-headquartered Intermarketing (IMA) is joining forces with Cape Town-based Elevator Agency, who will rebrand to IMA South Africa later this month. Elevator will join the IMA Global Network, which is headquartered in Leeds and has offices in London, Manchester, New York, Amsterdam, Munich and Sydney. IMA forms part of their broader Smollan Group family through the joint venture in Europe, Advantage Smollan. Elevator Agency was acquired by the Smollan Group in 2017 and will keep the same local leadership team. “This transformation feels like a natural next step in the evolution of both our businesses and will support the opening of our new and untapped markets to support our clients wherever and whenever they need us to be,” said Steve Sowden, Chief Operations Officer at IMA Global.