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>> the real reason was to tell the public that hey, you can come here, draw from a larger base of people. >> once the sale was finalized in 2007, the reinvention started with a series of improvements, location. >> we had to remodel three of the areas, overhaul the cart paths and the map layout of the course. there wasn't even a map on the scorecard. >> despite the changing landscape and the addition of things like new tees and league play, the alcoma brand didn't disappear right away. it took two years to even consider swapping the name. >> luckily we had that period where we hadn't changed th...

Identity and open the course's doors to anyone. >> the real reason was to tell the public that hey, you can come here, draw from a larger base of people. >> once the sale was finalized in 2007, the reinvention in 2007, the reinvention started with wa series of improvements. his daughter manages the location. >> we had to remodel three of the areas overhaul the cart paths and the map, the layout of the course. there wasn't even a map on the score card. >> despite the changing landscape and the in addition of things like new tees and league play, the brand didn't disappear right away. it took tw...

>> like a lot of golf kourlss it was going out of business. as soon as the membership dropped below 225 the board of directors, they waited too long. >> this entrepreneur had a plan to revive it when he bought it. hawk needed to break with the pack, create a new identity and open the course's doors to anyone. >> the real reason was to tell the public that hey, you can come here, draw from a larger base of people. >> once the sale was finalized in 2007, the reinvention started with a series of improvements. arthur's daughter megan manages the location. >> we had to remodel three of the areas ov...

Neighborhood around it. >> like a lot of golf courses it was going out of business. as soon as the membership dropped below 225, they waited too long to sell it. >> but this entrepreneur had a plan to revive it when he bought it. hawk needed to break with the past, create a new identity, and open the course's doors to anyone. >> the real reason was that, hey, you can come here. draw from a larger base of people. >> once this sale was finalized in 2007, the reinvention started with a series of improvements. arthur's daughter manages the location. >> we had to remodel three of the areas, overhau...

It was -- it was pretty wonderful pulling in there. they had the fire ranges giving us an honor order salute and then there's people in the airport when we got there, it was amazing. >> right. and ed, would you just ask brooks how he felt the entire time, what he felt like when he walked out through that doorway? >> how did you feel when you walked out the doorway at the airport in washington? >> if i could communicate, i would tell you. >> he's listening to you. he can hear you. >> it's part of what you just said. it's when these young children, 150 strong and hundreds of kids on the cart pat...