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>> the real reason was to tell the public that hey, you can come here, draw from a larger base of people. >> once the sale was finalized in 2007, the reinvention started with a series of improvements, location. >> we had to remodel three of the areas, overhaul the cart paths and the map layout of the course. there wasn't even a map on the scorecard. >> despite the changing landscape and the addition of things like new tees and league play, the alcoma brand didn't disappear right away. it took two years to even consider swapping the name. >> luckily we had that period where we hadn't changed th...

Neighborhood around it. >> like a lot of golf courses it was going out of business. as soon as the membership dropped below 225, they waited too long to sell it. >> but this entrepreneur had a plan to revive it when he bought it. hawk needed to break with the past, create a new identity, and open the course's doors to anyone. >> the real reason was that, hey, you can come here. draw from a larger base of people. >> once this sale was finalized in 2007, the reinvention started with a series of improvements. arthur's daughter manages the location. >> we had to remodel three of the areas, overhau...