>> the real reason was to tell the public that hey, you can come here, draw from a larger base of people. >> once the sale was finalized in 2007, the reinvention started with a series of improvements, location. >> we had to remodel three of the areas, overhaul the cart paths and the map layout of the course. there wasn't even a map on the scorecard. >> despite the changing landscape and the addition of things like new tees and league play, the alcoma brand didn't disappear right away. it took two years to even consider swapping the name. >> luckily we had that period where we hadn't changed the name yet when it was still alcoma and there wasn't this huge influx of new people trying to navigate the campus here at three lakes. had we changed it immediately out the start, i'm not sure we could have handled all that play. >> employees liked the idea of a new name too.