AT&T's Lily Hams It Up With NCAA Stars in March Madness Blitz
The spots from BBDO LA are part of a large-scale marketing push for the major tournament sponsor.
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The spots from BBDO LA are part of a large-scale marketing push for the major tournament sponsor.
CBS announcer Andrew Catalon was the breakout media star of this year's NCAA Tournament and he has a bright future at the network.
When people talk about how college athletes can now get paid from their name, image and likeness, aka “NIL” – the focus is often on players at schools with big-time sports programs.
While most endorsement deals go to college athletes at schools with big-time sports programs, new research has found community college athletes could profit as well.
From the blog of David Kufeld at The Times of Israel